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  <url>
    <loc>https://www.laurynmac.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-26</lastmod>
    <image:image>
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      <image:title>Lauryn McCarter Lai</image:title>
      <image:caption>I'm under all the hair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496522818237-ISMJOP2FUW8LY2NR6AVM/oscars+envelope.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496694040658-YF1Z430A35VRJ3XFFTZW/Streamtrash+icon_word-white-01.png</image:loc>
      <image:title>Lauryn McCarter Lai - Logo</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496699127171-9LGSRG62SRT7F3FI3QL3/wctf+episode+header.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Episode header</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496694088667-O4VP5UQPT7VNWCVAHKY4/Streamtrash+shirt+mockup.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - T-shirt mockup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496551514874-IPXVQ2QV02V7WHMYY46M/image-asset.jpeg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496710881907-KFS5QDP6KFJG9X35T2TB/ASTOsubwaymockup</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496552282326-56Y6PRQP1O40QGCMEXU3/image-asset.jpeg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1503458697616-HB1P3DKWPSXORXU08U44/AHoward2.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1503459205645-LJFB6EBVAPGXJ2OK3Y4P/Michelle+Geosits_Edited-6.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1527979700345-S9O70U4RFUUFUJHILRKQ/JimS-1.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1503458616979-GU55VAXHF3SXZU6LLE5H/SH1.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1503458654248-5A5O5JZJTXHBT5I3ZVLG/Chelsea1.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1503458561112-HH6337NXC9IX0UXD46DB/State3_brighter.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1503458619393-PU3WCKQJQL6YEZI35D6J/SH2.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525014994122-T8RZWQGH2A1AFJV3SL4S/oscars+envelope.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Oscars Redesign</image:title>
      <image:caption>My proposed design for new Oscars envelopes after the 2017 mixup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525014947383-GW5JYVCZJWCHO62I2YBP/Streamtrash+icon_word-white-01.png</image:loc>
      <image:title>Lauryn McCarter Lai - Streamtrash Logo</image:title>
      <image:caption>A logo for a blog about bad TV.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525014994914-0GHN5VBZ2IXMHI8RMAFV/wctf+episode+header.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Streamtrash blog graphic</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525014986663-G4XPK1J3TWO75AMYD0JQ/Streamtrash+shirt+mockup.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Streamtrash t-shirt mockup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525014938730-5WGK2SFFLIFK7OWXZ4A1/faithful+place+mockup.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Faithful Place book jacket</image:title>
      <image:caption>A fun project for one of my favorite mysteries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525014946287-9WT4G7ABE9QW0KGY3IU4/in+the+woods+mockup.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - In the Woods jacket</image:title>
      <image:caption>I was experimenting with techniques and ended up loving how this book jacket project came out.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525015021822-KUEHL63XPMHO8HNQ6JQY/horse+girls+jacket+copy.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Horse Girls jacket</image:title>
      <image:caption>Horse Girls isn’t a real book, but I mocked up the jacket to show my intern how to lay one out.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525014264231-G7CWOZMCZ8ZJTEGNZKFF/lmgk+framed.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525014259998-FV4TDO0Q3C18PTJGRC9I/ASTO+subway+mockup.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496547244208-3UB29FT149XC8H4B0GBD/Screen+Shot+2017-06-03+at+11.33.45+PM.png</image:loc>
      <image:title>Lauryn McCarter Lai - "X to Y" ads 1.0</image:title>
      <image:caption>An ad campaign designed for Facebook carousels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496549389500-O9TOGXSWFKHXZXWLEAHE/Screen+Shot+2017-06-04+at+12.09.30+AM.png</image:loc>
      <image:title>Lauryn McCarter Lai - "Find Your Path" ad carousel</image:title>
      <image:caption>Designed for Instagram and Facebook ad carousels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496549193005-MP537MMPHZXZB66YUXBR/Screen+Shot+2017-06-04+at+12.06.09+AM.png</image:loc>
      <image:title>Lauryn McCarter Lai - "X to Y" ads 2.0</image:title>
      <image:caption>Iterations of a single ad design across disparate sizes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496548901156-8VS2SSBWGXQ94076JXL9/Screen+Shot+2017-06-04+at+12.01.18+AM.png</image:loc>
      <image:title>Lauryn McCarter Lai - "X to Y" ads 2.0</image:title>
      <image:caption>An ad campaign across multiple sites focusing on career change. I also wrote the copy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496627813027-Y9MBMYMAQOUNZV7E9OQS/Screen+Shot+2017-06-04+at+9.56.26+PM.png</image:loc>
      <image:title>Lauryn McCarter Lai - Poster</image:title>
      <image:caption>This was both a digital and print piece to drive interest in the school.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496549741231-2RSETQ024FUADDQNMQ80/Screen+Shot+2017-06-04+at+12.15.17+AM.png</image:loc>
      <image:title>Lauryn McCarter Lai - "Key Commands" Ads</image:title>
      <image:caption>Ads for Facebook and Google using the styling of Mac keyboards. Copy is my own.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010610742-YTNR72MY06RYLMBYCKBA/webupdate428-4.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - First sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010610261-L3CZ5OIBO7HF7H5GKR7S/webupdate428-5.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Early sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010615397-0BCJ2ODP9JKKV09X3JY9/webupdate428-6.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Illustrator sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010676691-V46F9L98S7G2P85GRO3F/Resumanity+Logos_2-01.png</image:loc>
      <image:title>Lauryn McCarter Lai - Color palette</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010624834-TVH9SJ4R4FQIT9VMX9TF/Resumanity+Finals-03.png</image:loc>
      <image:title>Lauryn McCarter Lai - Final logo</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010644380-LHKUCBAXPWLSD14D65NV/Resumanity_Finals_Small+Version.png</image:loc>
      <image:title>Lauryn McCarter Lai - Non-wordmark logo option</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010327788-0B882S8JWYC2R8W0PMNV/JMU+Football+Yearbook+29.png</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010340875-8HNBMQ7KTBUWFBUFIHD3/JMU+Football+Yearbook_Page_01.png</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010327315-D5YY97KNL6M7E99QEOFC/JMU+Football+Yearbook+CHamps.png</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010337299-LWZNPQK0SAWJ26T2B0KT/webupdate428-1.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010337830-T3UQYUU2A24OIC7F3UQC/webupdate428-3.jpg</image:loc>
      <image:title>Lauryn McCarter Lai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496623128389-SA0PNLJUBTLPLFKLK2FP/Screen+Shot+2017-06-04+at+3.58.58+PM.png</image:loc>
      <image:title>Lauryn McCarter Lai - NYCDA Course Catalog redesign</image:title>
      <image:caption>The NYCDA course catalogs needed to be redesigned for readability, flexibility for course updates, and to be easily adapted to different state compliance requirements. I spearheaded and executed the complete overhaul of these catalogs, which were distributed in 15 states (requiring 15 unique versions).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012427394-53NKYW8ZYSWXNXR2MKWP/Original+Catalog+%28NOT+LM%29_Page_05.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Original catalog information page</image:title>
      <image:caption>This is what the standard info pages looked like in the old catalog.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012622231-CYMCJPOZ5GEBVKBWMMJI/NY-Cat+1_Page_06.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Redesigned Catalog informational spread</image:title>
      <image:caption>I refreshed the design of the informational pages to break up monotonous blocks of text with more imagery and switched to a column layout to use the space more efficiently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012375882-BW7VXE650PVWI5WQP0MD/Original+Catalog+%28NOT+LM%29_Page_10.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Original Catalog Course PAge</image:title>
      <image:caption>This is a sample of the course pages in the catalog that was in use before I was hired.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012541947-16QOR5UTKPDHEOV3GI31/NY-Cat+1_Page_10.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Redesigned course spread</image:title>
      <image:caption>I overhauled our course catalogs to make them more readable, more visually interesting, and more fresh and current.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012694820-D55ELXH938IFDB5LEVC1/DC-Cat-12-nocamps+21.jpg</image:loc>
      <image:title>Lauryn McCarter Lai - Redesigned course weekly breakdown</image:title>
      <image:caption>A closer look at another course's week-by-week breakdown, using a flexible grid to array varying information volumes. This system made it easier to update flexibly when course updates occurred.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496547244208-3UB29FT149XC8H4B0GBD/Screen+Shot+2017-06-03+at+11.33.45+PM.png</image:loc>
      <image:title>Lauryn McCarter Lai - "X to Y" ads 1.0</image:title>
      <image:caption>An ad campaign designed for Facebook carousels.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.laurynmac.com/catalogs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496623128389-SA0PNLJUBTLPLFKLK2FP/Screen+Shot+2017-06-04+at+3.58.58+PM.png</image:loc>
      <image:title>Catalogs + Brochures - NYCDA Course Catalog redesign</image:title>
      <image:caption>The NYCDA course catalogs needed to be redesigned for readability, flexibility for course updates, and to be easily adapted to different state compliance requirements. I spearheaded and executed the complete overhaul of these catalogs, which were distributed in 15 states (requiring 15 unique versions).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496544812689-PCUO6JZ5Z1RBJY2Q5WWK/NY-Cat+1_Page_01.jpg</image:loc>
      <image:title>Catalogs + Brochures - NY catalog cover</image:title>
      <image:caption>The cover for the New York course catalog.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012375882-BW7VXE650PVWI5WQP0MD/Original+Catalog+%28NOT+LM%29_Page_10.jpg</image:loc>
      <image:title>Catalogs + Brochures - Original catalog course page</image:title>
      <image:caption>This is a sample of the course pages in the catalog that was in use before I was hired.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012541947-16QOR5UTKPDHEOV3GI31/NY-Cat+1_Page_10.jpg</image:loc>
      <image:title>Catalogs + Brochures - Redesigned course spread</image:title>
      <image:caption>I overhauled our course catalogs to make them more readable, more visually interesting, and more fresh and current.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012694820-D55ELXH938IFDB5LEVC1/DC-Cat-12-nocamps+21.jpg</image:loc>
      <image:title>Catalogs + Brochures - Course weekly breakdown</image:title>
      <image:caption>A closer look at another course's week-by-week breakdown, using a flexible grid to array varying information volumes. This system made it easier to update flexibly when course updates occurred.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496544642230-Q9VTQ9SXNAJJYM9QZ7DJ/Original+Catalog+%28NOT+LM%29_Page_10.jpg</image:loc>
      <image:title>Catalogs + Brochures - Original catalog course page</image:title>
      <image:caption>This is a sample of the course pages in the catalog that was in use before I was hired.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012427394-53NKYW8ZYSWXNXR2MKWP/Original+Catalog+%28NOT+LM%29_Page_05.jpg</image:loc>
      <image:title>Catalogs + Brochures - Original catalog informational page</image:title>
      <image:caption>This is what the standard info pages looked like in the old catalog.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012622231-CYMCJPOZ5GEBVKBWMMJI/NY-Cat+1_Page_06.jpg</image:loc>
      <image:title>Catalogs + Brochures - Redesigned Catalog informational spread</image:title>
      <image:caption>I refreshed the design of the informational pages to break up monotonous blocks of text with more imagery and switched to a column layout to use the space more efficiently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010340875-8HNBMQ7KTBUWFBUFIHD3/JMU+Football+Yearbook_Page_01.png</image:loc>
      <image:title>Catalogs + Brochures - JMU Football Yearbook</image:title>
      <image:caption>I was contracted to create the yearbook that was handed out at all JMU football games.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010327788-0B882S8JWYC2R8W0PMNV/JMU+Football+Yearbook+29.png</image:loc>
      <image:title>Catalogs + Brochures - JMU Football Yearbook</image:title>
      <image:caption>This spread was one where I was given the most creative license, and I used a lot of shape and overlap to make it pop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496543504556-AI4JFIEN6YSKIYLE01FG/Original+Catalog+%28NOT+LM%29_Page_10.jpg</image:loc>
      <image:title>Catalogs + Brochures - Original catalog course page</image:title>
      <image:caption>This is a sample of the course pages in the catalog that was in use before I was hired.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010337299-LWZNPQK0SAWJ26T2B0KT/webupdate428-1.jpg</image:loc>
      <image:title>Catalogs + Brochures - JMU Football Yearbook</image:title>
      <image:caption>A photograph of the physical yearbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525009969689-FRFB4PRZM88XC3QSQPTE/JMU+Football+Yearbook+CHamps.png</image:loc>
      <image:title>Catalogs + Brochures - JMU Football Yearbook</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525010337830-T3UQYUU2A24OIC7F3UQC/webupdate428-3.jpg</image:loc>
      <image:title>Catalogs + Brochures - JMU Football Yearbook</image:title>
      <image:caption>A photograph of the physical yearbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.laurynmac.com/nycda</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496623128389-SA0PNLJUBTLPLFKLK2FP/Screen+Shot+2017-06-04+at+3.58.58+PM.png</image:loc>
      <image:title>NYCDA course catalogs - NYCDA Course Catalog redesign</image:title>
      <image:caption>The NYCDA course catalogs needed to be redesigned for readability, flexibility for course updates, and to be easily adapted to different state compliance requirements. I spearheaded and executed the complete overhaul of these catalogs, which were distributed in 15 states (requiring 15 unique versions).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496623128389-SA0PNLJUBTLPLFKLK2FP/Screen+Shot+2017-06-04+at+3.58.58+PM.png</image:loc>
      <image:title>NYCDA course catalogs - NYCDA Course Catalog redesign</image:title>
      <image:caption>The NYCDA course catalogs needed to be redesigned for readability, flexibility for course updates, and to be easily adapted to different state compliance requirements. I spearheaded and executed the complete overhaul of these catalogs, which were distributed in 15 states (requiring 15 unique versions).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012427394-53NKYW8ZYSWXNXR2MKWP/Original+Catalog+%28NOT+LM%29_Page_05.jpg</image:loc>
      <image:title>NYCDA course catalogs - Original catalog information page</image:title>
      <image:caption>This is what the standard info pages looked like in the old catalog.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012622231-CYMCJPOZ5GEBVKBWMMJI/NY-Cat+1_Page_06.jpg</image:loc>
      <image:title>NYCDA course catalogs - Redesigned Catalog informational spread</image:title>
      <image:caption>I refreshed the design of the informational pages to break up monotonous blocks of text with more imagery and switched to a column layout to use the space more efficiently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012375882-BW7VXE650PVWI5WQP0MD/Original+Catalog+%28NOT+LM%29_Page_10.jpg</image:loc>
      <image:title>NYCDA course catalogs - Original Catalog Course PAge</image:title>
      <image:caption>This is a sample of the course pages in the catalog that was in use before I was hired.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012541947-16QOR5UTKPDHEOV3GI31/NY-Cat+1_Page_10.jpg</image:loc>
      <image:title>NYCDA course catalogs - Redesigned course spread</image:title>
      <image:caption>I overhauled our course catalogs to make them more readable, more visually interesting, and more fresh and current.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525012694820-D55ELXH938IFDB5LEVC1/DC-Cat-12-nocamps+21.jpg</image:loc>
      <image:title>NYCDA course catalogs - Redesigned course weekly breakdown</image:title>
      <image:caption>A closer look at another course's week-by-week breakdown, using a flexible grid to array varying information volumes. This system made it easier to update flexibly when course updates occurred.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.laurynmac.com/work-avenue</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496530471479-ATL0AAWMMIZ3KWL1FZV4/wired_silicon-valley-opens-1-3-6.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496531425144-WQOI496MLDPQXPTHN7MN/rogue-one-jyn-erso-215099-1280x0.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525015607765-KO4U0VODO4FSRWOINZWP/oscars+envelope.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/e05db2e9-b9d8-4fdd-9232-51fb132820eb/ChartsLandmark_Email.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Landmark requested an eye-catching, high-energy HTML email. Click through to see it in full.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1655345464766-FCWS6RNYOSV7TRNRRDEV/CarbonPay_Mockup.png</image:loc>
      <image:title>Work - CarbonPay card mockups</image:title>
      <image:caption>CarbonPay needed sample card art for the next iteration of their physical card. I proposed designs for two different potential customers: the “luxe” card, which I envisioned for the more staid business customer, and the “hip” card, for a personal user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1655345463621-6BC5T0AVHNOTBSUPIRX7/CarbonPay_CC_Hip_front.png</image:loc>
      <image:title>Work - "Hip" card – front</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1655345463323-IN4MHJ5XJ88S7IWN9YGM/CarbonPay_CC_Hip_back.png</image:loc>
      <image:title>Work - "Hip" card – back</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1655345464180-YYLJQL19TAZMGTE8WR40/CarbonPay_CC_luxe_front.png</image:loc>
      <image:title>Work - "Luxe" card – front</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1655345463975-3SK7SZTJND2PH6U4FOG4/CarbonPay_CC_Luxe_back.png</image:loc>
      <image:title>Work - "Luxe" card – back</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1655345971799-7XLFE1NE18NTQ4OKGFT3/Charts1200x1200.png</image:loc>
      <image:title>Work - Landmark Speaker Announcement 1</image:title>
      <image:caption>Landmark also needed some brand-aligned but varying social media images to announce their featured speaker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1655345970765-U05V08555FOQ2UYUV6D3/Charts1200x800.png</image:loc>
      <image:title>Work - Landmark Featured Speaker 3</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1655345970725-SCFFIXJ475Z46MKPJU60/Charts1200x600.png</image:loc>
      <image:title>Work - Landmark Featured Speaker 2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1649269850347-NGBZADFRE9MCL5GKBZTE/DoughmanMockup1.2.png</image:loc>
      <image:title>Work - Store window signage mockup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1525015607765-KO4U0VODO4FSRWOINZWP/oscars+envelope.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1649974510040-RY1DEKY4N4B82O7RXVP6/Resumanity+brand+board_cover_gradient-08.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1649974863613-HISZ7COT4TF5WITDPLC6/ASTO+cover-08.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1496627813027-Y9MBMYMAQOUNZV7E9OQS/Screen+Shot+2017-06-04+at+9.56.26+PM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1649975046610-4IUA51HUFDZ3MH7Q53RS/JMU-Cover-20.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1649975147973-D6QWPQ8M3XO8ICXUL5JH/NY-Cat%2B1_Page_10.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/1655347179937-JAJU4U4GNO226RO848I1/LM+Headshot+squared_blurredtoheck.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.laurynmac.com/about-avenue</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5930452ae6f2e10e90f5c216/8e7c0beb-ce0a-45e2-a685-3625e7f98e51/LM+Headshot+squared.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.laurynmac.com/empty-state</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-16</lastmod>
  </url>
</urlset>

